He mahi tahi a Fonterra me Superbrewed Food mō te hangarau pūmua koiora

Kua mahi tahi a Fonterra me te kamupene pūmua rerekē, a Superbrewed Food, hei whakatutuki i te hiahia o te ao mō ngā pūmua whai hua, e ahu mai ana i ngā pūtake pumau.

Mā te hononga mahi tahi ka honoa te tūāpapa pūmua koiora a Superbrewed me te tohungatanga tukatuka miraka, ngā kai me ngā tono a Fonterra hei whakawhanake i ngā kai pūmua koiora whai kiko, whai hua hoki.

I te tīmatanga o tēnei tau, i pānuitia e Superbrewed te whakarewatanga arumoni o tana pūmua koiora kua patenttia, ko te Postbiotic Cultured Protein. Ko te kai whakauru he pūmua koiora huakita kore-GMO, kāore he mate pāwera, he nui hoki ngā matūkai, i hangaia mā te whakamahi i te tūāpapa whakapūkara a te kamupene.

Nō nā tata nei i whakaaetia te Postbiotic Cultured Protein e te FDA i te US, ā, kua whakatauhia e te kamupene miraka o te ao, a Fonterra, ka taea e ngā āhuatanga mahi me ngā āhuatanga kai o te pūmua te tāpiri i ngā kai miraka ki ngā tono kai me te pikinga o te hiahia o ngā kaihoko.

Kua whakaatuhia e Superbrewed ka taea hoki te whakarerekē i tana tūāpapa ki te whakapūkara i ētahi atu whakaurunga. Ko te mahi tahi maha-tau me Fonterra e whai ana ki te whakawhanake i ngā otinga pūmua koiora hou e ahu mai ana i te whakapūkara o ngā rauemi maha-whāngai, tae atu ki te lactose permeate a Fonterra, e puta ana i te wā e tukatukahia ana te miraka.

Ko tā rātou whāinga he tāpiri uara ki te lactose a Fonterra mā te huri hei pūmua kounga teitei, pumau hoki mā te whakamahi i te hangarau a Superbrewed.

I mea atu a Bryan Tracy, te Tumu Whakahaere Matua o Superbrewed Food: "E harikoa ana mātou ki te mahi tahi me tētahi kamupene rongonui pērā i a Fonterra, nā te mea e mōhio ana ki te uara o te kawe mai i te Postbiotic Cultured Protein ki te mākete, ā, he taahiraa nui tēnei ki te whakawhānui ake i ā mātou tuku kai koiora e whai wāhi atu ana ki te whakaputa kai pumau."

I tāpiri atu a Chris Ireland, te kaiwhakahaere matua mō ngā hononga auaha a Fonterra: "He whai wāhitanga whakamiharo te mahi tahi me Superbrewed Food. E hangai ana tā rātou hangarau hou ki tā mātou kaupapa ki te whakarato i ngā otinga kai pumau ki te ao, me te whakautu ki te hiahia o te ao mō ngā otinga pūmua, kia nui ake ai te uara o te miraka mō ā mātou kaimahi pāmu."